What is Marketing
$266.00
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What springs to mind when you think of “marketing”?
Marketing is a massive, complicated, multi-part process.
Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy.
In this course, you will learn:
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- How to solve that dilemma—beginning with defining what marketing is and what makes something marketable
- Four key marketing elements and how to create a marketing plan
- How to assess where you are and where you want to go, and to identify your marketing audience;
- Actionable takeaways that will help you select marketing tactics and choose analytics to track your results.
About the course
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- What Is Marketing?
- What Makes Something Marketable?
- The 4 Key Elements of Marketing
- What Is a Marketing Plan?
- Setting Your Marketing Goals
- Identifying Your Target Audience
- Determining Your Unique Selling Proposition (USP)
- What Are Marketing Tactics?
- Understanding the Marketing Funnel
- Traditional vs. Digital Marketing
- Persuasion vs. Manipulation in Marketing
- Introduction to Marketing Analytics
- Final Quiz
- Key Takeaways
How Can I Study – Online
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