What is Marketing

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What springs to mind when you think of “marketing”?

Marketing is a massive, complicated, multi-part process.

Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy.

In this course, you will learn:

• • How to solve that dilemma—beginning with defining what marketing is and what makes something marketable
  • Four key marketing elements and how to create a marketing plan
  • How to assess where you are and where you want to go, and to identify your marketing audience;
  • Actionable takeaways that will help you select marketing tactics and choose analytics to track your results.

About the course

• • What Is Marketing?
  • What Makes Something Marketable?
  • The 4 Key Elements of Marketing
  • What Is a Marketing Plan?
  • Setting Your Marketing Goals
  • Identifying Your Target Audience
  • Determining Your Unique Selling Proposition (USP)
  • What Are Marketing Tactics?
  • Understanding the Marketing Funnel
  • Traditional vs. Digital Marketing
  • Persuasion vs. Manipulation in Marketing
  • Introduction to Marketing Analytics
  • Final Quiz
  • Key Takeaways

How Can I Study –  Online